Tag: measurement

WHAT USE IS A GENDERED AUDIENCE?: INSTITUTIONAL CL...

Posted by Toby | Nov 10, 2017 | Audience, BBC, Blogs, ECREA, Netflix, Public Service Broadcasting | 0

WHAT USE IS A GENDERED AUDIENCE?: INSTITUTIONAL CLASSIFICATION THEN AND NOW by Sarah Arnold

Nov 10, 2017 | Audience, BBC, Blogs, ECREA, Netflix, Public Service Broadcasting | 0

Viewer classification has been central to audience research and measurement since the early years...

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